Jeavio
Jeavio
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Client Nivi
Industry Global Health, AI, Tech
What We Did AI Strategy, Product Experience, User-Centric Design, Data Analytics
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Accelerating Health Access with Conversational AI

Nivi’s mission is to make critical healthcare information accessible at scale for families across India, Kenya, and Nigeria. Facing user drop-off and outdated chatbot tech, Nivi turned to Jeavio for a strategic overhaul. By reimagining onboarding through an unconstrained, data-driven, and deeply human approach, Jeavio helped Nivi unlock new levels of engagement, drive client value, and pave the way for AI-powered health innovation in emerging markets.

The Challenge

Unlocking Engagement for Last-Mile Healthcare

Nivi ’s chatbot platform connects nearly 2 million people in India, Kenya, and Nigeria to vital health information—spanning family planning, vaccinations, and maternal health—delivered through channels like WhatsApp and Facebook Messenger, in multiple languages

Reduce Onboarding Abandonment

Lengthy demographic forms were driving away users before they reached any content.

Modernize Stagnant Chatbot Technology

Existing workflows limited engagement and made it hard to prove value to clients and partners.

Develop a Compelling AI Strategy

Nivi wanted to harness large language models (LLMs) to drive meaningful health outcomes at scale.

The Solution

Unconstrained Strategy, Fluid Experimentation, Human-Centric Design

Jeavio embedded with Nivi to reimagine the onboarding experience and create an AI roadmap for future growth.

Unconstrained Thinking

Conducted a rapid assessment of Nivi’s AI approach, zeroing in on onboarding as the quickest lever for impact. Challenged the status quo by eliminating rigid forms in favor of an open-ended, user-driven prompt.

Fluid Execution

Delivered a proof-of-concept replacing t he demographic questionnaire with a simple, conversational “Tell me a little bit about yourself.” Partnered closely with Nivi’s team to iterate and launch the new experience in production—backed by a data framework to measure what matters.

Human Focus

Made onboarding intuitive and conversational, reducing friction for users across languages and tech comfort levels. Built a foundation for continuous optimization using real engagement data, not assumptions.

Outcomes

Measurable Value for Nivi and Its Clients

80–90% Increase in Onboarding Conversion

Drop-off rates plummeted, with more users reaching and benefiting from Nivi’s health content.

Data-Driven Growth

The new metrics framework empowered Nivi to experiment, learn, and drive down acquisition costs with each iteration.

Stronger Client Value

Enhanced engagement and smarter data collection strengthened Nivi’s value proposition to its pharmaceutical and NGO partners.

AI-Ready for Scale

With a robust roadmap, Nivi is primed to accelerate innovation and extend its impact in new markets.

Why it Matters

This collaboration demonstrates Jeavio’s Unconstrained, Fluid, and Human approach in action—bridging technology, empathy, and rapid experimentation to deliver results in global health.


By blending strategy, technical depth, and user-centricity, Jeavio enabled Nivi to break through barriers and deliver scalable, sustainable impact where it matters most.

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