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Rapid Transformation:
Modernizing Sports Sponsorship Engagement

When an innovative sports media startup set out to revolutionize how brands engage with high-value sports sponsorships, speed, scale, and flexibility were non-negotiable. With ongoing events and demanding sponsors, they turned to Jeavio to reimagine and rebuild their core platform—enabling unique, branded experiences, seamless CRM integration, and next-level fan engagement across major events.

The Challenge

Delivering for the World’s Most Demanding Sponsors

The client, a forward-thinking sports media startup, was already making waves by connecting sponsors and fans through digital collectibles at live events. But as demand grew, the platform needed to do much more—supporting simultaneous events, rapid branding customization, and real-time engagement, all without disrupting ongoing operations.

Supporting multiple, concurrent high-profile events with unique branding for each sponsor

Integrating with CRM platforms like Salesforce to capture valuable first-party data

Maintaining a flawless user experience—every time, for every client, under the spotlight

The Solution

Jeavio’s Unconstrained, Fluid, Human Approach

Jeavio did not view this as just another cloud project. Instead, we treated it as a transformation opportunity—to de-risk, modernize, and lay the foundation for the company’s next era of growth.

Unconstrained Strategy

Jeavio didn’t simply update the old system—we designed and engineered a brand-new, cloud-native platform from the ground up. Extensibility and scalability were at the core, enabling the client to launch and manage multiple, uniquely branded events simultaneously—without technical bottlenecks

Fluid Execution

We moved fast, assembling a cross-functional pod of experts and launching the new platform within just 10 weeks. Recognizing the operational risks, Jeavio ran the new build in parallel with the legacy system, ensuring uninterrupted event delivery and stable client experiences at every step.

Human-Centric Design

The new platform enabled sponsors to deliver deeply personalized, on-brand interactions, and offered seamless CRM integrations for richer, data-driven relationships. User interfaces were built to delight both fans and sponsor partners, emphasizing intuitive flows and reliable performance.

Outcomes

Rapid Impact and Sustainable Value

Speed to Value

Full redevelopment, testing, and production launch delivered in just 10 weeks—without disruption to ongoing business

Scalability Realized

The client now runs multiple, simultaneous branded events, meeting and exceeding the needs of top sponsors.

Enhanced Engagement

Major sponsors saw deeper fan and client engagement at key events, starting with a successful NBA launch.

Continuous Innovation

The platform’s modular design enables ongoing enhancements—each event driving new capabilities for sponsors and fans.

Why it Matters

This engagement demonstrates how Jeavio’s Unconstrained, Fluid, and Human approach unlocks speed and innovation where it counts most. By building for flexibility, adapting to live event realities, and putting both sponsors and end-users at the heart of every design decision, Jeavio turned a business-critical challenge into a scalable foundation for growth in the high-stakes world of sports media.

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